REQUEST FOR CITY COUNCIL ACTION
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Travis Hopkins, City Manager
VIA: Jennifer Villasenor, Director of Community Development
PREPARED BY: Kriss Casanova, Economic Development Manager
Subject:
title
Approval of Huntington Beach Tourism Business Improvement District (HBTBID) Annual Report for Fiscal Year (FY) 2026-27
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Statement of Issue:
The Huntington Beach Tourism Business Improvement District (HBTBID) was created by the City Council in 2014 under the California Property and Business Improvement District Law of 1994, building on the City’s previous Hotel/Motel Business Improvement District established in 2002. The HBTBID is managed by Visit Huntington Beach (VHB), the City's official destination marketing organization and a nonprofit 501(c)(6). State law requires VHB to prepare and submit an Annual Report to the City Council for approval every year. This report describes the programs, improvements, and budget for the upcoming year. Approval of the annual report is requested by the City Council to ensure compliance with State law.
Financial Impact:
There is no direct financial impact to the City associated with the recommended action.
Recommended Action:
recommendation
Approve the HBTBID Annual Report for Fiscal Year 2026-27.
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Alternative Action(s):
Do not approve recommended action and direct staff accordingly.
Analysis:
Huntington Beach TBID Overview
The HBTBID is a special business district that funds improvements and services to strengthen Huntington Beach's visitor economy. It is funded by a special assessment paid by hotels and short-term rentals on overnight stays of less than 30 days. The purpose of the HBTBID is to attract more overnight visitors, which:
Increases spending at local restaurants, shops, and attractions.
Grows the City's tax revenues, including the Transient Occupancy Tax (TOT).
Supports local businesses and jobs.
Funds are used exclusively to promo...
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