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REQUEST FOR CITY COUNCIL ACTION
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Eric G. Parra, Interim City Manager
VIA: Travis K. Hopkins, Assistant City Manager
PREPARED BY: Grace Yoon-Taylor, Principal Management Analyst
Subject:
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Approve the extension of and fee modifications to the Hometown Heroes Banner Program
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Statement of Issue:
Initiated by City Council action on May 16, 2011, the Hometown Heroes Banner Program is a joint effort between the City and American Legion Post 133 to honor the contribution and sacrifice of Huntington Beach's active duty military persons.
City Council is asked to consider continuing the Hometown Heroes Banner Program and give the City Manager authority to make any future adjustments to the Program's banner fees, as needed.
Financial Impact:
No budget appropriation is requested at this time. The City Manager's Office manages the program, and Public Works installs, maintains, and removes the banners at no cost to program applicants. These costs are covered under each department's respective General Fund operating budgets:
Public Works labor costs: $108/banner (or $2,160 for 20 banners on average annually)
City Manager's Office staff costs: Nominal (4-8 hours of staff time per month)
In addition, program applicants pay a $160 fee for the wholesale cost of fabricating their banners at no cost to the City. The fabrication is facilitated by American Legion Post 133, and applicants keep the banners after their 1-year display period ends.
If the City Council continues the current program and fee structure, the City will also continue to assume the City's management and labor/materials costs listed above. All other costs (banner fabrication) will be supported by the applicants' banner fees.
Recommended Action:
recommendation
A) Continue to assume the City's management and installation costs to administer the Hometown Heroes Banner Program; continue to charge the wholesal...
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