REQUEST FOR CITY COUNCIL ACTION
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Travis Hopkins, Acting City Manager
VIA: Jennifer Villasenor, Director of Community Development
PREPARED BY: Kriss Casanova, Economic Development Manager
Subject:
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Approve and authorize execution of a License Agreement with Visit Huntington Beach (VHB) for use of the Visitor Information Kiosk located at Pier Plaza
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Statement of Issue:
The City Council is asked to approve a five-year license agreement with Visit Huntington Beach (VHB) for the continued operation of the Visitor Information Kiosk at Pier Plaza. This kiosk provides essential visitor services, enhances the visitor experience, and promotes local businesses and activities. The agreement includes a monthly base rent of $275 with annual 3% increases. The current agreement expired on December 31, 2024.
Financial Impact:
The License Agreement will generate an estimated $3,300 annually and a minimum of $16,500 over the five-year term, excluding annual increases. The rent equates to approximately $2.03 per square foot, based on the kiosk's size of approximately 135 square feet.
Recommended Action:
recommendation
Approve and authorize the Mayor and City Clerk to execute the "Non-Exclusive License Agreement Between the City of Huntington Beach and Visit Huntington Beach" for the use of the Visitor Information Kiosk located at Pier Plaza.
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Alternative Action(s):
Do not approve, and direct staff accordingly.
Analysis:
Visit Huntington Beach (VHB) is a 501(c)(6) non-profit corporation and serves as the City's official destination marketing organization, tasked with promoting Huntington Beach as a premier destination locally, nationally, and internationally. Since 2004, VHB has operated a Visitor Information Kiosk under successive license agreements. Located in Pier Plaza adjacent to the iconic Huntington Beach Pier, the kiosk serves as a high-visibility, visitor-serving amenity, ...
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