REQUEST FOR CITY COUNCIL ACTION
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Eric G. Parra, Interim City Manager
VIA: Jennifer Villasenor, Director of Community Development
PREPARED BY: Kriss Casanova, Economic Development Manager
Subject:
title
Public Hearing to consider adoption of Resolution No. 2024-30 Modifying the Management District Plan for the Huntington Beach Tourism Business Improvement District
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Statement of Issue:
On April 16, 2024, the City Council adopted Resolution No. 2024-13 declaring its intention to amend the Management District Plan (MDP) for the Huntington Beach Tourism Business Improvement District (HBTBID). The proposed amendment seeks to raise the HBTBID assessment rate from four percent to six percent of gross short-term lodging revenue. In line with this, Resolution No. 2024-13 set forth a public meeting and this subsequent public hearing for gathering feedback from the City's lodging businesses and the community. The public meeting was held on May 7, 2024, to receive input on the proposed amendment. Now, the City Council is requested to conduct the public hearing and consider adopting Resolution No. 2024-30 to approve the modification.
Financial Impact:
The proposed adjustment of the HBTBID assessment rate from four percent to six percent is projected to yield an additional $3 million in revenue, which will be recorded in Account No. 70900709.40500. These funds will be directed to Visit Huntington Beach on behalf of the HBTBID, for a total estimated annual pass-through revenue of approximately $10 million. Additionally, the City will receive a one percent fee of the amount collected to offset administrative expenses.
Recommended Action:
recommendation
A) Conduct the Public Hearing; and,
B) If written protests of at least 50 percent or more of the total assessments are not received, adopt Resolution No. 2024-30, "A Resolution of the City Council of the City of Huntington Beach Declarin...
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