REQUEST FOR CITY COUNCIL ACTION
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Travis Hopkins, City Manager
VIA: Eric McCoy, Fire Chief
PREPARED BY: Bonnie To, Principal Management Analyst
Subject:
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Approve and authorize execution of a three-year License Agreement with Rio Media & Advertising Inc. for the Lifeguard Tower Advertisements Program
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Statement of Issue:
The City of Huntington Beach has a total of 24 oceanfront lifeguard towers within the City's jurisdiction. As an opportunity for revenue generation, the Huntington Beach Fire Department requested proposals from qualified vendors to implement a Lifeguard Tower Advertisement Program. Vendors submitted their proposals along with revenue projections, and based on the evaluation criteria, Rio Media & Advertising Inc. (Rio) was selected. City Council action is requested to approve and authorize execution of a three-year License Agreement with Rio for the Lifeguard Tower Advertisements.
Financial Impact:
Projected annual revenue to the City of Huntington Beach based on Rio's Annual Revenue Projection is estimated at $700,000.
The Projected Payment Schedule from the vendor would be quarterly payments to the City, accompanied by comprehensive revenue reports.
Recommended Action:
recommendation
Approve and authorize Mayor and City Clerk to execute a three-year "Lifeguard Tower Advertising License Agreement by and Between the City of Huntington Beach and Rio Media and Advertising Inc."
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Alternative Action(s):
Do not approve, and direct staff accordingly.
Analysis:
As part of the City's ongoing efforts to identify new revenue sources, the Huntington Beach Fire Department (HBFD) identified an opportunity for ad space on the back of the City's existing lifeguard towers. HBFD issued a Request for Proposal (RFP) looking for qualified vendors to develop and maintain a Lifeguard Tower Advertisement Program. While the HBFD relies upon the expertise and skillset o...
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