REQUEST FOR CITY COUNCIL ACTION
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Al Zelinka, City Manager
VIA: Jennifer Villasenor, Acting Director of Community Development
PREPARED BY: Kriss Casanova, Economic Development Manager
Subject:
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Approve Huntington Beach Tourism Business Improvement District (HBTBID) Annual Report for Fiscal Year (FY) 2023-24
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Statement of Issue:
In 2014, the Huntington Beach Tourism Business Improvement District (HBTBID) was formed pursuant to the California Property and Business Improvement District Law of 1994, which authorized special benefit assessment districts to raise funds within a specific geographic area.
The purpose of the HBTBID is to increase overnight lodging sales with targeted marketing and promotions. Funding for the marketing programs and activities of the HBTBID are derived from assessments collected from lodging businesses operating within the City of Huntington Beach (City) boundaries. The current assessment rate is four percent (4%) of gross short-term lodging revenue from room rentals under 30 days. Visit Huntington Beach (VHB), a non-profit 501(c)6 organization, serves as the HBTBID's Owners' Association. VHB is responsible for implementing the programs identified in the Management District Plan (MDP) and for submitting an annual report to the City Council for their approval in accordance with California Property and Business Improvement District Law of 1994.
Financial Impact:
There is no financial impact associated with the recommended action.
Recommended Action:
recommendation
Approve the Huntington Beach Tourism Business Improvement District (HBTBID) Annual Report for FY 2023-24.
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Alternative Action(s):
Do not approve, and request VHB to modify the Annual Report.
Analysis:
Background
Promoting Huntington Beach as a desirable tourism destination and increasing the City's lodging brand awareness is essential to the City's continued economic vitality....
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