REQUEST FOR CITY COUNCIL ACTION
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Eric G. Parra, Interim City Manager
VIA: Jennifer Villasenor, Director of Community Development
PREPARED BY: Christopher Kennedy, Economic Development Project Manager
Subject:
title
Approval of Huntington Beach Tourism Business Improvement District (HBTBID) Annual Report for Fiscal Year (FY) 2024-25
body
Statement of Issue:
The Huntington Beach Tourism Business Improvement District (HBTBID) was established in 2014 under the California Property and Business Improvement District Law of 1994. Its purpose is to increase overnight lodging through targeted marketing and promotions, funded by assessments collected from short-term lodging businesses within Huntington Beach. Each year, Visit Huntington Beach (VHB), the nonprofit organization managing the HBTBID, submits an annual report to the City Council for approval. This report outlines the district's activities, programs, and budget for the upcoming fiscal year.
The FY 2024-25 Annual Report provides a detailed summary of how the collected assessments will be used to fund marketing, group sales, tourism enhancement programs, and operational costs, all aimed at boosting overnight stays in Huntington Beach. Approval of the report is required to meet state law and to ensure continued support for tourism growth in Huntington Beach.
Financial Impact:
There is no financial impact associated with the recommended action.
Recommended Action:
recommendation
Approve the HBTBID Annual Report for Fiscal Year 2024-25.
end
Alternative Action(s):
Do not approve, and direct staff accordingly.
Analysis:
The Huntington Beach Tourism Business Improvement District (HBTBID) was created in 2014 under the California Property and Business Improvement District Law of 1994. This law allows the establishment of special assessment districts to fund specific improvements or services that benefit businesses within a defin...
Click here for full text