REQUEST FOR CITY COUNCIL ACTION
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Al Zelinka, City Manager
VIA: Travis K. Hopkins, Assistant City Manager
PREPARED BY: Jennifer Carey, Public Affairs Manager
Subject:
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Approve and authorize execution of Professional Services Contracts with Dorado Creative, Inc., Tripepi Smith and Associates, and Marketworks for On-Call Video Production Services for a two-year contract term
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Statement of Issue:
As existing contracts for on-call Video Production Services expire in July 2023, the City issued a Request for Proposals (RFP) to identify qualified contractors to continue producing informative video content for the City’s outreach platforms. Following a careful evaluation of all proposals received, the City recommends awarding two-year on-call contracts to Dorado Creative, Inc. (Dorado), Tripepi Smith and Associates (Tripepi), and Marketworks.
Financial Impact:
Sufficient funds for two-year term contracts with Dorado ($160,000), Tripepi ($130,000), and Marketworks ($100,000) are proposed to be budgeted in the Fiscal Year 2023- 2024 and Fiscal Year 2024-2025 Operating Budgets in account no. 10030302.69365.
Recommended Action:
recommendation
A) Approve and authorize the Mayor and City Clerk to execute, “Professional Services Contract Between the City of Huntington Beach and Dorado Creative, Inc. for On-Call City of Huntington Beach Video Production Services"; and/ or
B) Approve and authorize the Mayor and City Clerk to execute, “Professional Services Contract Between the City of Huntington Beach and Tripepi Smith and Associates for On-Call City of Huntington Beach Video Production Services"; and/ or
C) Approve and authorize the Mayor and City Clerk to execute, “Professional Services Contract Between the City of Huntington Beach and Marketworks for On-Call City of Huntington Beach Video Production Services"; and/ or
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Alternative Action(s):
Do not approve one or more contracts, and direct staff accordingly.
Analysis:
Background
In the City of Huntington Beach’s ongoing efforts to expand communication efforts and create relative and informative content, there is a need for video production service contractors to produce a wide variety of videos. Video content is distributed to the community via the City’s local television channel HBTV3, YouTube, Social Media, Surf City Break, and email newsletter. The City currently produces a wide range of programming, such as Hidden Huntington Beach, Mayor’s Roundtable, Public Service Announcements, and Surf Scene. Additionally, there is a need to create internal video content to aid with recruitment efforts, training, and employee awareness.
The City’s Office of Communications is in the process of building out a robust communications strategy to better relay information to residents, businesses, and visitors. Digital communication is critical in this overall strategy to both communicate City initiatives, services, programs, and events. The Office of Communications looks to begin producing video content internally and becoming less reliant on contracted services by utilizing in-house staff and resources in the future. In the interim, the City proposes to award on-call video production services contracts to three firms, following an RFP evaluation process.
Dorado Creative, Inc.
Dorado Creative, Inc. (formerly Dakota) has worked with the City since 2020. During the pandemic, the production company produced weekly video messages from the Mayor and helped with social media messaging as well as videos featuring our first responders, local clinics and hospitals, and videos highlighting our dedicated City team still working through COVID-19.
Since then, Dorado Creative, Inc. has assisted the City with content creation with continued messaging from Mayor Tony Strickland. Dorado has produced multiple public service announcements featuring adoptable pets, monthly messages, and content like the Mayor’s Roundtable - a new show with Mayor Strickland featuring special guests. The first episode featured HBPD Chief Eric Parra. With the new contract, the team will continue producing the Mayor’s Roundtable, public service announcements, and timely messages from the Mayor. Should this contract be approved, the total not-to-exceed contract amount will be up to $80,000 per year for a two-year period.
Tripepi Smith and Associates
As they have since 2019, Tripepi Smith and Associates will continue to provide staffing to produce and livestream the City Council, Planning Commission, and special meetings, as needed. Should this contract be approved, the total not-to-exceed contract amount will be up to $65,000 per year for a two-year period.
Marketworks
Marketworks covers the City’s special events such as ribbon cuttings, groundbreakings, special events, and town halls. Recent examples include the Mayor’s Spotlight Awards, Mayor’s Town Halls, Public Works Open House, Pacific Air Show announcement, and public art unveiling at Central Park. Marketworks also produces recurring original content such as Surf Scene and FlasHBack. Should this contract be approved, the total not-to-exceed contract amount will be up to $50,000 per year for a two-year period.
Environmental Status:
Pursuant to CEQA Guidelines Section 15378(b)(5), administrative activities of governments that will not result in direct or indirect physical changes in the environment do not constitute a project.
Strategic Plan Goal:
Community Engagement
Attachment(s):
1. Professional Services Contract with Dorado Creative, Inc.
2. Professional Services Contract with Tripepi Smith and Associates
3. Professional Services Contract with Marketworks
4. List of Proposals/Responders to the RFP