REQUEST FOR CITY COUNCIL ACTION
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Travis Hopkins, City Manager
PREPARED BY: Marissa Sur, Assistant City Manager
Subject:
title
Presentation of Professional Services Contract Between the City of Huntington Beach and Wolffhaus for Brand, Media, Press and Digital Ecosystem Comprehensive Audit, Marketing, and Assessment Services for City Council Consideration
body
Statement of Issue:
City staff is in receipt of a proposal from Wolffhaus to provide the City with a brand, media, press and digital ecosystem comprehensive audit, marketing, and assessment services. It is presented for City Council consideration.
Financial Impact:
Procurement of this proposed service has been budgeted and there are sufficient unencumbered appropriated funds available.
Recommended Action:
recommendation
Review and consider the attached Professional Services Contract and attachments and direct staff accordingly. If City Council votes to approve the attached Professional Services Contract, authorize the City Manager to execute the Contract.
end
Alternative Action(s):
Provide alternative direction to staff.
Analysis:
Following a 30-day brand and systems audit performed by Wolffhaus, the City received an audit report which is included with this Request for Council Action as Attachment 1. The City also received a proposed scope of work from Wolffhaus to provide the City with brand, media, press and digital ecosystem comprehensive audit, marketing, and assessment services. Staff is bringing forward the information for City Council review and consideration. The proposed Professional Services Contract and Scope of Work, Exhibit A to the proposed Contract, are included as attachments to this Request for Council Action as Attachments 2 and 3.
Environmental Status:
Pursuant to CEQA Guidelines Section 15378(b)(5), administrative activities of governments that will not result in direct or indirect physical changes in the environment do not constitute a project.
Strategic Plan Goal:
Non Applicable - Administrative Item
For details, visit www.huntingtonbeachca.gov/strategicplan.
Attachment(s):
1. Wolffhaus Huntington Beach Brand & Systems Audit and Report
2. Proposed Professional Services Contract between the City of Huntington Beach and Wolffhaus
3. Proposed Exhibit A, Scope of Work
4. Presentation