REQUEST FOR CITY COUNCIL ACTION
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Oliver Chi, City Manager
PREPARED BY: Chris Slama, Director of Community & Library Services
Subject:
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Consideration of Options Regarding the Pier Plaza Art A-Faire Events at Pier Plaza
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Statement of Issue:
There is an ongoing need to offer quality programmed events and activities at Huntington Beach Pier Plaza (Pier Plaza) and the downtown area throughout the year. Since the 1990s, the City has facilitated a regularly scheduled craft fair in the City's downtown core as a way of providing increased activation. More recently, in February 2009, the City approved an agreement with the City's existing program operator, Pam Free (dba Pier Plaza Art A-Faire), to facilitate a downtown craft fair in Pier Plaza. That agreement expired in 2012, and at this time, the City will need to either execute a new promotional agreement with Pier Plaza Art A-Faire and / or conduct a competitive process through a Request for Qualifications (RFQ) to identify a new operator.
Financial Impact:
Not applicable.
Recommended Action:
recommendation
A) Direct staff to continue working with Pier Plaza Art A-Faire and execute a new promotional agreement for City Council's consideration; or,
B) Direct staff to issue an RFQ to identify the most qualified arts and craft fair operators and return to City Council with a proposed operator and promotional agreement for consideration.
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Alternative Action(s):
Do not approve the recommended actions and direct staff accordingly.
Analysis:
In addition to many major annual and seasonal events that are held in Pier Plaza, the City has hosted a craft fair in the downtown area since the 1990's. The operator of the downtown craft fair has been Pam Free, DBA Pier Plaza Art A-Faire (Art A-Fair).
In July 2000, the City obtained a Conditional Use Permit (CUP) and Coastal Development Permit (CDP) to officially move the arts and craft ...
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